The single is called ‘Not the Christmas Number 1’ and it’s a celebration of all the little things that make Christmas special. The lyrics have been crowd-sourced from hundreds of Greggs Facebook fans and Twitter followers and the project is fronted by the unique figurehead and ringmaster in the shape of a Greggs Festive Bake! He is a jolly little chap and his name is Festive Jake who is rapidly becoming a Twitter celebrity.
The song was written and performed by up-and-coming indie band, ‘Silvers’. Everyone involved has contributed their time and skills for free – or not for profit. This project brought together an amazing collection of creative talent – united in their desire to create something amazing for such a good cause. The single was recorded at Britannia Row Studios, previously used by iconic bands such as Pink Floyd and was mastered by Metropolis to make it sound fantastic on all different kinds of speakers. The project was conceived, managed and brought to life by digital agency STEEL.
Video editing was by Pantechnicon.
Colour grading of the final video was by Irresistible.
Digital distribution and promotion is by Believe Digital.