Leading Independent Distribution Company Believe Digital is pleased to announce the signing of one of India’s largest regional record labels Aditya Music India to their roster. The deal is for distribution in International markets for all major stores especially iTunes (Including India Store), Spotify, Amazon, Deezer, and Pandora.
Aditya Music (India) Pvt. Ltd., is one of India’s most reputed companies in the Music and Entertainment space. Aditya Music enthralls the music lovers of South India through its rich repertoire of Telugu, Tamil, Kannada Film songs together with Carnatic Classicals, Devotional and Folk Songs. Their catalogue is the largest music archive in the Telugu film industry (known as Tollywood, the second biggest film industry after Bollywood in India), from Evergreen hits to the latest new releases. The devotion and passion of Aditya Music has made it possible for them to occupy a greater foothold in the music industry transforming themselves into one of the top five Indian Independent labels till now. As part of their continuous growth strategy, they have acquired prestigious catalogues of other top labels.
Their adaptability to the emerging trends and their readiness to adopt technological changes have taken them to the forefront of the music industry. The company is home to some of South India’s greatest singers, musicians and composers including S.P. Balasubramanyam, P.Susheela, Chitra, Yesudas, S.Janaki, Illayaraja, K.V.Mahadevan, Chakravarthi, Koti, Devi Sri Prasad, A.R.Rahman, and Mani Sharma, to name a few. The Label currently works with all Telecom Operators, Radio Stations, Online & Mobile Music Services and is a premium partner of YouTube, being one of the top viewed channels.
Mr. Aditya Gupta, Head of Music Business at Aditya Music (India) Pvt. Ltd. said: “We are extremely happy to be collaborating with Believe Digital who is among the best in this business. We have very ambitious plans along with Believe to take music enjoyment levels to unprecedented levels through a whole array of initiatives. This partnership shall result in worldwide releases across all major services benefitting everyone in the industry – producers, artists, music stores and most importantly the customer/music Lover. The deal is part of our aggressive plan to strengthen digitally.”
Believe Digital, founded in 2005, has become a leading digital distributor and services provider for independent artists and labels. They have opened over 29 offices worldwide in LATAM, Asia, Europe and US, and are home to the likes of Nettwerk, World Circuit, Soundway Records, Skint Records, One Little Indian and more. In India, where its operations are ran from the Mumbai office, Believe Digital works with over 50 Labels including Saregama, Rajshri, Think Music, Ultra, Video Palace, and Simran Music Industries. Aditya Music is the latest in a string of key signings for the company.
Sylvain Delange, Believe Digital’s Head of Sales Asia said: “We are very excited to start working with such a renowned company. This partnership is another significant step towards the recognition Regional Indian Music deserves on a global scale. Regional Music, like Telugu and Tamil, are very important for any digital music platform and with Aditya Music, we will be able to cater to a large Telugu music loving audience and beyond”.
Vivek Raina, Believe Digital’s Country Manager for Indian Sub Continent added “Working on Indian Regional Music is a key strategy for Believe in India and worldwide and this deal has strengthened our position in the regional space. Our entire Indian team is fully dedicated to enhance the way regional content is available globally and how users access it”.