When a video is embedded on external websites, they do not show as much information as the YouTube watch page. This includes the subscribe button, channel avatar, and descriptions containing links to subscribe to your channel and buy your content.
Therefore, it is a good idea to make these accessible to viewers through the video stream itself.
Cards and annotations are a great way to redirect to stores, websites and other YouTube pages (videos, playlists, channels).
If you think about your video packshot design before publishing, you can include several icons that can be made clickable via spotlight annotations.
Top Tip – Increase your Watch Time by integrating links to more of your content using playlists i.e. ‘Full Album’. This keeps viewers watching your content and has a positive effect on the YouTube algorithm.