Facebook is once again changing its interface with a focus on images and giving the user control over their News Feed. We have taken a look at what will be changing and what this means for page owners.
Photos via Techcrunch http://techcrunch.com/2013/03/07/facebook-risks-it-all/
The biggest change is going to be to the News Feed with Facebook giving users the option to switch between different feeds. There will now be a dedicated tab for updates from pages you have liked.
All Friends: Shows only posts from your Facebook friends, newest post will appear at the top of the feed.
Music: Shows what your friends are listening to, new albums being released, and recommendations of artists you might like.
Photos: Shows just photos, including photos sent to Facebook through other apps like Instagram.
Following: Shows every post from Pages you Like, as well as updates from users you follow.
There will also be feeds for:
Any of your Interest Lists or Friend Lists
Focus on photos
The photos appear larger in feeds with the recommended width now 552px, making high resolution photos a must. Larger photos means ads and sponsored stories are likely to perform better than before.
When being recommended to Like a page either through an ad or from your friends activity, you will now see the pages cover photo. This feature has already been rolled out to many profiles and brings new importance to a brands cover photo.
Facebook have recognised many users share links on the site, sharing news stories and often driving traffic back to their own website. They have made a few small changes to make link posts more attractive; thumbnails are bigger along with the title and preview text.
Photo via Gets Post Rocket http://blog.getpostrocket.com/wp-content/uploads/2013/03/Screen-Shot-2013-03-08-at-6.29.35-AM.png
Facebook is slowly rolling out these features to everyone, you can join the waiting list to switch over here.