We liked it – it’s really useful, so we’re reposting it pretty much as is, albeit with one addition, Keyword Variations, so welcome to 6 Tips to Optimising your YouTube Presence.
YouTube gives you 120 characters to put as many keywords in as you can, and it’s imporatant to fill all the space – the more words, the more chance the algorythm will pick your video up.
The words you use should be a mix of common and specific words. For example, if you’re in an indie band common words would be ‘music’, ‘indie’ and ‘band’ while specific words would be along the lines of any sub-genres you have, e.g. ‘electro’ if you are an indie-electro band, and instruments like ‘guitar’ and ‘synth’.
Please note that for even better optimisation it’s also a good idea for your first tags to be the words in the title of the video.
- Description and thumbnails
It’s one thing getting your video to come up as a result in a search, but you need people to actually click on it.
When the results are returned, only the thumbnail picture and the first two sentences of the description are shown, so having an good opening and a clear, interesting thumbnail picture is a must for encouraging people to see your video. Remember all those keywords you put in your tags? They should all be in your description too.
In the rest of the description it’s a must to have links to your social media sites and where to buy your music, as people are more likely to click on a link than source it out themselves.
It’s been proven that when you ask, people are much more likely to subscribe to, ‘favourite’ your YouTube channel, or leave comments. The best way of asking this is through annotations – the pop-ups of text that can appear on your video. Encouraging people to comment, favourite and subscribe all goes towards improving your ranking in the algorithm, meaning you are more likely to come up in a search.
Don’t have too many though, as it will annoy people, we recommend placing them towards the end as the video is tailing out – as it will be the last thing people see and (guaranteed it’s not distracting), they will be more likely to act on it.
- Video Response
One of your videos has got loads of views – but your other videos aren’t getting as much attention, and you want to share the love. An easy way to get your other videos views and make them a bit happier is to post them as a response to another video in the comments section. Hopefully you’ve got lots of subscribers by using your annotations, and lots of people commenting, so when they go to your channel they will see your other video(s) and take a look.
- Keyword suggestion and updating
If you’re feeling a bit stuck, don’t panic – the YouTube Keyword Suggestion Tool can help. It has loads of data about which keywords are best, what words are the most popular and return the most results etc.
However, we must advise that you don’t use a popular keyword that has no relevance to your video – if one of your tags is ‘Michael Jackson’ and your video has nothing to do with him, the algorithm can tell (it’s pretty clever, you see) – so it actually won’t help you in any way at all. Lastly, don’t forget to update your metadata. The words you entered don’t have to (and shouldn’t) stay the same ’til the end of time. Check how trends and keywords change, and adjust accordingly.
- Keyword Variations
We’ve added this tip because it’s a relatively little known fact that keyword variations, such as common misspellings, and possible typos are great metadata. For instance if your artist name is ‘Shaggadelic’ then you’ll probably want to include variations like ‘shagadelic’ ‘shaggadellic’ and so on. Accounting for misspellings and typos, within your metadata gives you the added advantage of being found by people who are only slightly acquainted with your name/title.
For more details on tips 1-5, refer to the Zimbalam Blog.
This post is by Believe Digital’s Social Media Manager, Shanni Elcock, @shandogspeaks