James’s cover of the Steve Winwood song, Higher Lover, was selected last month by LOVEFiLM to be the sound of their November and December television ad campaign.
‘I stumbled across it after I saw him on Later with Jools Holland. Straight away I knew this was the right track for us, so I started digging. As it turns out, James and his record company are great people as well as great musicians. Because the best thing about all this is that proceeds from the use and sale of this track are going to a charity in Ireland called Headstrong.’ – Simon Morris, LOVEFiLM
Have a listen to James’s unique and haunting version below.
Headstrong is a charity dedicated to changing the way Ireland thinks about young people’s mental health. Silver Lining, Headstrongs charity album went on sale back in May. A combination of James’ donation and funds raised from the sale of the album come to €20,000 so far.
Head over to their website to read more about how James has been helping the Charity, and to find out what you can do.