On 5th October 2011, a new social music network opened its doors to Joe Public with a new model: a social record label for fans and artists. Founded in 2010, and in beta testing in the US, UK and Canada, since August 2011, the now open RockStar Motel, gives fans a chance to sign, represent and interact with their favourite bands and artists.
By opening up the opportunity to share, preserve and promote music to the fans, artists have a new freedom to stay focused on making music. That’s why we’ve created RockStar Motel. – Luca Sacchetti, CEO & Founder, RockStar Motel
When RockStar Motel opened its music social network earlier this month, it was to allow both fans and artists unprecedented access to the music industry. By changing the music industry from the current “top-down” model to a new, social “bottom-up” approach, RockStar Motel builds upon the passion of music fans to improve the industry. The company’s mission is to level the playing field for artists and give every fan the opportunity to participate.
Adopting an approach which makes interaction beneficial on both sides, the basic premise of the site is that fans can sign and promote their favorite artists while discovering new talent to believe in. Artists, on the other hand engage their fans, leveraging not only social media tools, but also dedicated fans who now have an incentive to promote on their behalf.
RockStar Motel combines social media, game mechanics and direct artist/fan interaction under one roof, and as such has many favoured elements of social networking:
- It’s got a clear target market so you can feel safe it’s not battling it out between Google+ and Facebook, and get on with enjoying the music.
- It’s interactive on both sides – fans can message other fans and artists, and broadcast opinions, while artists can claim their profiles and use them to message and recruit fans.
- It uses gaming technology to award rewards and benefits, an increasingly important feature in the world of social networks -RockStar Motel ranks fans helping to promote artists and recognizes those who put in the work before a band is launched into stardom.
- It awards relevant benefits to members – fans receive relevant rewards for their promotional endeavours, which include insider information and exclusives, and additional privileges in the fan and artist communities.
o Take a proactive role in shaping artists’ careers
§ Become a band representative and create Promo Packs with write-ups, bios, pictures and music to share with your friends.
§ Share details on the artists you love, info on emerging talent, what songs you’re listening to and what you think of your friends’ selections.
§ Message artists and other fans through your personal RockStar Motel inbox or broadcast your opinions on your network feed.
o Promote artists you love and earn recognition:
§ Recommend an artist, create Promo Packs, or write reviews – if your promotion generates new reps or fans, you get points.
§ Earn rewards, recognition and added privileges within the fan and artist communities as you amass points and level-up.
§ Discover new favorites through the RockStar Motel music discovery platform – in addition to referrals, RockStar Motel features a rich content library, a resource for music exploration with more than 12 million tracks.
o Give your fans insider access:
§ Create or claim your page and then upload your music, photos and information.
§ Recruit current real-world fans to represent you on RockStar Motel so they can work on your behalf.
§ Promote and distribute music on your own terms while strengthening fan relationships.
o Get to know your fans:
§ Get discovered alongside other established artists and build a base of super fans.
§ Connect directly with your biggest fans through the Artist’s Assistant – understand where your biggest fans are located and what they like, based on our actionable intelligence.
With RockStar Motel, fans get tools to promote their favorite bands and the opportunity to share, discover and download music. Unlike passive social music sites, RockStar Motel gives you insider access, recognition and the chance to make a real difference in the music industry. Based in Seattle, RockStar Motel was founded in 2010 by Luca Sacchetti, a former musician who wants to make the music industry a more inclusive place for everyone.
For more information check in this afternoon for the interview with RockStar’s Luca Sacchetti.
To start representing your favorite bands or claim your artist page, visit www.rockstarmotel.com.
This post was written by Believe Digital’s (@believedigital) social media manager, Shanni Elcock (@shandogspeaks)