Guest Blog: Jordan Reyne on Cross Media Albums

We always try to keep you up-to-date with interesting digital promotion and niche marketing strategies and good social responsibility campaigns being carried out by clients. Today, we’re going to look at a cross between digital and niche marketing  with New Zealand artist, Jordan Reyne, and her latest album, a cross media production entitled Children of a Factory … Read More

Daily DIY: Connect With Your Fans by Hypebot

Building a fanbase is about building a community and the cornerstone of any successful community is communication – two-way communication. Once you wrestled their email address from them and got them visiting your site and going to shows, its important for every artist to spend time communicating with their fans and not just talking at them. But how can … Read More

Guest Blog :How Not to be Driven Mad by Social Networking

Lots of artists have asked us for advice on social media this year: when’s the best time to post? What social networks are essential? etc…  As we’re going to be concentrating on fan bases this month, we decided to take a look at the one topic that always reappears when it’s time to talk social … Read More

Use Social Media to Connect with Fans

We’re going fan-base crazy all month long on BlogBelieve!  That means we’ll be taking a close look at all our fan-base building tools, in addition to other considerations for fan communication. To kick things off, we decided to take a look at connecting with fans online, and in the process of our research, we found … Read More

Video Marketing 101 for Labels – Part 2

4 Steps to Creating Effective Video Marketing Campaigns For Labels Last week on BlogBelieve, we posted video marketing 101 (part 1), which took a look at the top 3 viral video advertising campaigns online, and what lessons labels could draw from them for their own video content strategies; this week we’re going to be looking … Read More

Video Marketing 101 for Labels – Part 1

Exploring the awesome videos made by marketers to create lessons for record labels Top 3 Viral Video Campaigns – Lessons for Labels Viral videos – we’ve all seen them: they’re the ones that get Tweeted and Facebooked and Stumbled like crazy. They’re buzz worthy: most of them are funny, some emotional, and some are just … Read More

Feeding the Fan Machine

Part 2: Identifying Valuable Video Content   Putting up good video content will win you fans and keep your current ones engaged. Putting up bad footage that is dull or shows the artist in an unfavourable light can do considerable damage.   In their last guest blog, Decibel Pictures focused on the importance of creating … Read More

Feeding the Fan Machine

Part 1: Why video content and YouTube are important     If you haven’t already clocked on to the fact the YouTube is one of your main routes of communicating with your fans, then you’re in trouble!   This month on Blogbelieve it’s all about video: first we introduced our YouTube service, then we provided … Read More

Make the most of YouTube with Believe

In February, we announced that we’d inked a deal with YouTube to improve our label’s online experience, since then we’ve rolled out a new service to our labels and it’s high time we explained it to everyone. Guide to Believe’s YouTube Services Comprised of four levels of service, Believe’s YouTube service, helps labels by creating … Read More