This analytics feature helps you understand which pages are driving audiences to your content.

Usually, the most important playback location is the YouTube Watch Page.

Just below you will find the websites that embedded your videos, and here’s a key learning:

Social Networks are strong platforms for reaching audiences thanks to people sharing your videos, you will find them regularly on top of the analytics, but they don’t bring that much Watch Time as the content consumption is very fast on these platforms.

Besides, there are a lot of media such as news websites, magazines and blogs, that feature your videos following their own sourcing or your PR work; these on the other hand, bring an increased Watch Time.

The Playback Locations tool in the YouTube analytics can easily help you identify the ones that really count, they could be the key to help your content being discovered and your channel being successful.

Playback Location