iTunes sales are down. Juno sales are down. Music sales are down as a whole. Instead of playing the blame game with pirates, this post looks at voids in distribution and promotion strategies, that are more often than not, filled by pirate activity.
Quite recently, a collective of online pirates issued a manifesto that outlines what copyright holders need to do in order to stop piracy. Some reasonable conditions appeared on the manifesto… Reasonable or not, should copyrights holders negotiate with pirates? Digital pirates potentially wear two hats, that of customer and competitor, this means that they should be carefully observed.