Here at Believe, we offer a Trade Marketing service on all of our key releases. A dedicated Trade Marketing team ensures that our releases are presented to digital stores in the UK and around the World (where rights are applicable) a while before release. This ensures that all promotional opportunities that are available can be explored in order to secure the maximum exposure possible for our labels.
Here is an example of a recent success story from the Trade Marketing department.
‘Contact’ was the third studio album from the Noisettes, released on 27th August. A household name in the UK, the band were highly involved in the 2012 celebrations that took place over the summer. Scheduled performances included The Diamond Jubilee Festival in Battersea Park, the BT River of Music festival and concerts during the Olympic Games.
Trade Marketing approach
Key retailers were sent the album press release and a private album pre- stream link in early July. This raised awareness very early on and allowed time for retailers to approach us with ideas to maximise promotion.
– ‘Album of the Week’ features were requested in advance with relevant retailers.
– The product was pitched to all retailers worldwide.
– A version for Germany, Austria and Switzerland was created with a Friday release with Friday release date to ensure strong coverage.
– Rdio pre-stream in Germany 26th – 31st August was secured.
Secured Marketing Coverage on the week of release in the UK (HP stands for Homepage)
7Digital – HP/ New albums HP
Amazon – HP/ Pop HP x2
Deezer – HP
Fairshare – HP/ Newsletter
HMV – Banner promo/ New Release HP
Music Unlimited – HP/ Indie HP/ Rock HP
Napster – HP
Nokia – Banner/ HP
Rdio – HP
Spotify – HP
Tune Tribe – Banner/ Rock & Pop HP
Vodafone – HP x2/ Pop HP x2
Vodafone App – HP/ New albums HP
WE7 – HP/ Newsletter/ Blog
Zune – Pop HP x2
Well over 50% of sales for the album during the first week were digital. The album went into the UK album chart at number 30 and number 5 on the UK Independent chart.