In September 2016, YouTube launched a new and highly anticipated feature: end screens. Also called end cards, these automatic annotations make it possible to add at the end of your videos end screens developing the audience or the engagement of your fans. How to use this valuable tool? What are the best practices? What’s the point ?
You can now retain your viewers with effective end-screens on your videos, both on the computer and mobile.
Why using End Screens?
- Redirect viewers to other videos, playlists, or channels on YouTube
- Encourage viewers to subscribe to your channel
- Promote your website, your website, and your participatory fundraising campaign
Be careful: this functionality is not compatible with annotations, you will have to choose to show either your annotations or end screens.
How does it work ?
The last screens appear in the last 5 to 20 seconds of the videos. Your video must last at least 25 seconds to include an end screen.You can add up to four items to promote your content, channels and websites.
- Sign in to the your YouTube account.
- In the top right, click your account icon > Creator Studio.
- In the left menu, select Video Manager > Videos.
- For the video you want to add the end screen to, click Edit.
- In the top tab bar, click End screen.
- If the selected video contains annotations, follow the instructions to unpublish them. You can re-publish them at any time.
- You’ll see your video with the predefined grid and a timeline below that indicates the available part for the end screen. Click Add element. You can add up to four elements, and one of them must be a video or playlist.
- Choose how to build your end screen:
- Add element: You can add up to four elements to a video. At least one element must be a video or playlist. Select each element and fill in the required information, then click Create element.
- Copy from video: You can copy an end screen from another one of your videos and edit the elements.
- YouTube template: You can choose from predefined formats that show combinations of elements. You’ll need to define the content for the elements in the end screen, such as add the channel to be featured.
- Adjust the placement and size of each element on the grid. Adjust the time for the element to show in the timeline below.
- Click Save.
You can preview the element at any time by selecting Preview on the top left of the player. You can always go back and edit the end screen and its elements.
- Choose, if possible, to highlight only one video. We noticed that when 2 videos are highlighted, only the 1st (top one) collects a lot of views.
- Optimize your “about” tab. This section is often the “unloved” of a YouTube channel. You fill it up when you create your channel and often you forget it a little. The end screens with the first 3 lines of your own, do not hesitate to take care of this section by creating a text presenting your channel at best.
- Present relevant elements for your video.
- Encourage viewers to click on the different elements of end screens using incentives to action.
- Make sure to leave enough space and time at the end of the video to display the end screen. Show your end screen in the last 20 seconds of the video.
- Display ending screen elements at different times.