For the first time, Believe Digital Canada, leading music digital distribution company for independent labels and artists, partners with Pop Montreal, one of the coolest indie festival, to present the We Believe in Pop award. The award will highlight an indie and emerging artist who blew our minds during the festival for both their music and performance.

But what’s the prize? The winner will be awarded a digital distribution contract, which will allow them to distribute their music on music services, such as Spotify, iTunes and Youtube, all around the world. Through that contract, the winning artist or band will have their own dedicated label manager who will work with them to create a good commercial release strategy, locally and internationally, by providing them advice and expertise regarding all things digital.

The winning project will be announced September 26th, when we’ll somewhat recover from the festival, but until then, here are some of the bands that already caught our ears and who are supported by Believe.


You can find the whole schedule on Pop Montreal’s website at popmontreal.com

And some bands who are on our radar:

Po Lazarus:


Colour Wheel:

Nancy Pants:


Men I Trust:

Radiant Baby:


Gabrielle Shonk: